![]() ![]() On a recent Friday afternoon, Betabeat stood in front of an oversize $100,000 check signed & HP, which was mounted on the wall at ZocDoc’s teal-painted Soho headquarters. ![]() “Every time we hire someone they blow the horn.” “Oh gosh, they’re blowing the horn,” she said, sounding shaken. During a phone call with ZocDoc’s public relations director, Allison Braley, Betabeat was interrupted by what sounded like a foghorn. The website, most often described as the “ OpenTable for doctors,” has five million appointments available in 10 markets, including New York, San Francisco, Chicago, Washington, D.C., and Phoenix, and it’s hiring like mad. ![]() Four years later, ZocDoc has 700,000 registered users and has raised $70 million from investors, including $50 million most recently from Facebook investor Digital Sky Technologies. ![]() Kawasaki’s turned out to be the minority reaction. “But I can say that if you had a rash on your butt, you would use our site, because a) you wouldn’t want anyone to hear you make that call, and b) it might be after 6 o’clock, and maybe the doctor’s office isn’t open.” Massoumi, a bright-eyed, 35-year-old salesman whose first start-up, an e-commerce site called One Size Too Small, was not considered a success, said slyly. “A heart condition, that’s a unique issue,” Mr. The audience responded with belly laughs. Emphasizing once more that he would never use such a service, he turned to a fellow judge on the panel, the entrepreneur and philanthropist Esther Dyson, and elaborated, “You’d go to a site and just, ohhh, you know, Lisa Macintosh went to Harvard, she looks cute, I’ll have her operate on my heart!” ![]()
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